Best Digital Marketing Tools – For your business to have a chance of becoming one of the 20% that lasts into year two, you need to implement a marketing strategy that finds, engages, converts and retains your target audience.
Being a small business doesn’t mean you have to compete with other small businesses. With the help of the right marketing tools (designed specifically for small businesses), this can level the playing field for SMEs.
Powerful digital marketing tools have made it dare we say it, easy to get ahead of your competitors without having a huge budget.
This is because having the right tools at your fingertips takes some of the work off your shoulders and allows you to focus on what is important and urgent.
The good news is that you can create and control a successful online marketing strategy for your small business. This is because there are excellent tools covering every element of marketing that will help you achieve your goals.
While there are several marketing strategies that must be mastered and perfected, from video marketing, choosing your CRM software, keeping track of your finances in online accounting software, and so on, knowing what digital marketing tools to use is critical in helping us move together.
The 8 Best Digital Marketing Tools for Small Businesses Free
To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media savvy and persistent.
Most importantly, you must be a jack of all trades. Besides knowing all the digital marketing tips and tricks, you should learn and use various digital marketing tools to save time and make your work more efficient.
Whether you’re analyzing off-page backlinks or developing a content marketing strategy, these tools will help you not only focus on the aspects of your work that really matter, but also keep your sanity.
Below are The 8 Best Digital Marketing Tools for Small Businesses Free that we have recommended for you, including:
1. Google Analytics
Google Analytics is free software that provides valuable insight into who visits your website and how they engage with it.
It’s best paired with Google Search Console another free digital marketing tool that helps you identify any issues with your site and optimize it for traffic.
Some of the data points that Google Analytics provides you include:
- The number of visitors to your site based on the day, week, month or time period you choose
- Where these visitors are coming from referrals from other websites, organic search, advertising, social or direct
- The keywords people use on Google to find your site
- Your user demographics and interests
- How much time each user spends on your site and which pages they visit
- All of this information is interesting, but also important knowledge that can help you optimize your website and marketing campaigns (while keeping your SEO efforts cost-effective).
For example, you may notice via Search Console or Analytics that you are getting a lot of traffic from keywords that don’t include content. Write blog posts optimized for those keywords and watch your traffic and engagement rates skyrocket.
Getting lots of visitors from Facebook but none from Twitter? This may be a sign you should concentrate your marketing efforts on your main channels.
No matter how big or small your business is, email marketing should be part of your overall strategy.
When customers sign up for your mailing list, they invite you directly to their inbox. That’s why email marketing on average offers a higher ROI than any other marketing activity.
To get started with email marketing, you need a service that allows you to capture emails, manage lists, send emails automatically or on a schedule, and analyze engagement.
Mailchimp is an ideal choice if you are just starting out or running a small business. Mailchimp’s basic service is free until your list reaches 2,000 subscribers. It offers the main functionality you need without overly complicating managing your email marketing.
Plus, Mailchimp now offers tons of digital marketing features and tools (some under paid plans):
- Segmentation and personalization
- Landing page builder
- Form builder
- Audience insights
- CRM tools
- Predictive insights
No questions asked. You have to maintain a presence on social media to stay competitive in the market. You also probably already know that social media can take up a lot of your time, even if you use it purely for marketing purposes rather than endless scrolling.
Fortunately, you have digital marketing tools available to reduce these time inefficiencies, such as Hootsuite.
Hootsuite provides a central management platform for all your social media channels and allows you to schedule posts in advance so you can get all your social media content for the coming weeks or months in one session.
You also get advanced reporting tools to see which social media campaigns are working the most effectively and use this data to calculate ROI.
You can also track mentions of your brand and manage responses, all in one dashboard. Hootsuite also offers tools to promote your social media posts through the platform right now.
Your content strategy shouldn’t consist of a wild stab in the dark as you cover topics you think your audience will engage with.
That’s why 60% of B2B brands with the most successful content marketing have a documented strategy. Meanwhile, only 21% of brands with the least successful content say they have a documented strategy.
To be successful at content marketing, you need to do your research properly, and this is why BuzzSumo is one of my favorite content marketing tools.
BuzzSumo displays trending content on social media based on searched topics. After your search, you can analyze the results returned to see what’s so interesting about them and to get ideas on subjects to write about.
But BuzzSumo goes beyond basic content research and viral posts. Today, BuzzSumo offers many digital marketing tools such as:
- Keyword research
- Influencers search
- Topic based social media feeds
- Content analysis
- Crisis management
- Brand monitoring tool
SEO is the basis of online marketing and it is important to do it right. Not only do you have to make sure your site is properly structured and optimized for mobile, the content you produce must also contain relevant keywords that stand a good chance of ranking in search results.
You need special digital marketing tools to find relevant keywords and start your search. You have several options available ranging from the free Google Keyword Planner, to more complex suites of tools such as SECockpit.
More sophisticated digital marketing tools get quite expensive, with monthly subscriptions starting at $100 or more. However, options like KWFinder offer affordable, accurate, and useful insights at a price that’s perfect for small businesses.
Just enter a seed keyword and the tool returns with hundreds of suggestions, search volume data, trends, and a ranking difficulty score for each word or phrase.
Mangools, the brand behind KWFinder, offers packages for individual tools or their full suite which includes backlink tools, website analysis, SERP viewer and more within each tool along with nifty browser extensions.
If you run multiple campaigns across multiple marketing channels, not only is it a huge challenge to manage all of them, but you also have to figure out exactly what works and where to make improvements.
HubSpot is a complete marketing software solution that allows you to bring together all your different marketing channels, and optimize for more traffic, higher conversion rates and better ROI.
The tool includes optimized templates that are ideal for creating landing pages along with other features such as live chat and user action events that increase your engagement and convert more visitors into customers.
Other features of HubSpot include:
- Content optimization tools
- Optimized landing page
- Email templates
- Marketing automation
- Lead management
- Social media management
HubSpot’s full version comes with a hefty price tag but small businesses with lower budgets can get started with their free or basic plans.
HubSpot has also moved from an inbound marketing tool to a full CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of free/paid marketing hubs). However, the full content management platform is only available in the paid version.
You need visuals to keep your audience engaged. For example, you can use quality photos to keep readers interested, generate motivating quote graphics, visualize complex data with color charts, and create highly engaging infographics.
Now, what if I told you that there is an amazing tool that will help you create original, visually appealing content in just a few minutes? Of course, I’m talking about Canva!
Canva is constantly evolving, offering more graphic design tools and templates all the time: social media, infographics, marketing posters, business cards, eBooks, and anything else you might need.
And Canva’s free templates (and all freemium versions) actually work too! Use photos already featured on the site, upload and polish your own, or even create new ones.
Most importantly, you don’t need to have graphic design experience to create high-quality graphics. With easy-to-use drag and drop features, Canva provides you with a wide range of photo editing options, color palettes, font combinations, effects, and custom image sizes.
While old-school SEO was all about building backlinks, modern SEO practice is focused on understanding the search intent of the keywords you can actually rank for, and building relevant, organic backlinks from authority sites.
With quality links pointing to your content, search engines will know how authoritative and trustworthy your website is. That’s why off-page backlink analysis is the backbone of your digital marketing strategy.
Now, even with so many amazing tools, Ahrefs is one for many digital marketers. With Ahrefs, you can perform competitive analysis and see which keywords your competitors are ranking in organic search results.
Find the best keyword ideas, access your backlink data instantly, find content relevant to your niche, track your desktop and mobile keyword rankings, and get alerts whenever one of your competitors gains or loses a backlink.
Ahrefs has improved greatly over the years, now offering comprehensive tools for:
- Website analysis and backlink profile
- Keyword research
- Website audit for keyword gaps and performance issues
- Rank tracking to follow your performance over time
- Content explorer to stay on top of your niche
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