Gartner Magic Quadrant for Business Intelligence and Analytics Platform

Gartner Magic Quadrant for Business – When talking to your colleagues about the cloud or about information technology, you may have often heard the term Gartner Magic Quadrant. This term is already widely known in the IT field, but unfortunately not everyone understands the origins or the process of making this matrix.

Gartner Magic Gartner Quadrant is a matrix or quadrant that shows market trends, especially in the IT field. With this quadrant, it is hoped that you will be able to find out the conditions and also the ongoing developments in the IT market.

In addition, the Gartner Magic Quadrant is often used as a basis or benchmark for analysts in determining product development strategies and plans or go-to-market. Not surprisingly, the Gartner Magic Quadrant contains information that can be used as a reference in strategic planning.

What is Gartner Magic Quadrant ?

Gartner annually releases a report in an industry that they make in the Magic Quadrant. This report itself is a method used by Gartner in two axes, namely the ability to execute and the completeness of the vision.

The companies included in Gartner’s assessment were then divided into four categories, Niche Player, namely Visionary, Challenger and Leader.

In this assessment, Gartner focuses on industries that play in the Hyperconverged Infrastructure device category. Namely a modular data center device that uses computing, storage and networking systems in a software-integrated Unified Management.


Gartner itself claims that the Magic Quadrant is a culmination of certain research on a market that provides a broader view of the position of competitors in the market.

TIBCO Software Inc. announced that the company was named a Challenger in Gartner’s 2020 Magic Quadrant for Analytics and Business Intelligence Platforms for the first time, that the company is recognized in the analytics and Business Intelligence market.

“This decade will be the catalyst for real-time and insight-driven enterprises to take off. The sophisticated insights that customers derive from their rich data are a competitive differentiator for businesses looking to increase revenue, improve operations, and enhance the customer experience.

We are pleased to be recognized as a Challenger in this report, and see this as a testament to the value we provide our customers by unlocking the potential of real-time data to solve complex analytics problems,” said Senior vice president and general manager, engineering, TIBCO Mark Palmers.

For companies engaged in digital transformation and operational excellence initiatives, TIBCO Spotfire software provides the data-driven insights needed to achieve organizational goals.

Customers like Hemlock Semiconductor trust Spotfire solutions to help drive innovation through extended visual analytics, geoanalytics, data science and continuous operational intelligence.

Who Created the Gartner Magic Quadrant?

This quadrant is taken from the name of its originator, namely Gideon Gartner. Gideon Gartner is the founder of the Gartner company which is headquartered in Stamford, Connecticut, United States of America.

This company was first founded in 1979 with the initial goal of providing information about developments in information technology relating to players from all over the world. The information presented is very important considering that information technology is currently growing.

The data they produce is needed by many parties, especially technology companies, government agencies, investors, and also other large companies, such as the National Rural Electric Cooperative Association in the United States.

With the information they get from the Gartner Magic Quadrant, business players around the world can map or predict future technological conditions. They get this data from the results of research on companies or players in the field of information technology from all over the world.

These qualitative data are then processed and produced in a report. Data analysis is carried out once every one to two years so that the Gartner Magic Quadrant is always changing according to existing information technology trends.

Analytics Platform Gartner Magic Quadrant


1. Cluvio

Cluvio is the #1 cloud-based analytics platform for startups and data-driven teams. Cluvio has been trusted by more than 1800 companies worldwide.

Use SQL and R to analyze data, and create interactive dashboards for your company in minutes.

The following are some of the advantages of Cluvio:

  • SQL based analytics.
  • Nice interface design.
  • Quickly create interactive dashboards.
  • Equipped with the best SQL editor.
  • Support on R language.
  • Has a smart recommendation feature.
  • Flexible pricing plans to follow your business growth.
  • Unlimited dashboard viewers.

Cluvio offers a free plan with the following specifications:

  • Can be used to create 3 dashboards.
  • Support on R language.
  • 1000 query executions per month.
  • Can use all analytical features.

2. Jaspersoft Community

TIBCO Jaspersoft is an embedded analytics and reporting software. You can create business dashboards and reports according to your needs. Jaspersoft is Business Intelligence software that is flexible, easy to customize, and friendly for software developers.

Jaspersoft offers a free, open source community version. This community version is available in several modules: JasperReports Server, JasperReports Library, Jaspersoft ETL, Jaspersoft Studio, VisualizeJS, and JasperReports IO.

Some of the advantages of Jaspersoft are:

  • API based approach.
  • Pixel perfect design.
  • Multi-tenant support.
  • Open architecture.

3. Google DataStudio

Google Data Studio is one of the free Business Intelligence tools that you can use. Data Studio helps you maximize the power of data with interactive dashboards and insightful reports that aid decision making.

One of the advantages of Google Data Studio is the integration support with other Google products, such as Campaign Manager 360, Google Ads, Google Analytics, Google BigQuery, Google Cloud SQL, Google Sheets and YouTube.

4. Apache Superset

Apache Superset is a free Business Intelligence tool that can be used to explore and create data visualizations.

Superset is a tool that is fast, light, intuitive, and has complete options that make it easier for users to explore and visualize data.

Supersets provide visualizations ranging from simple line graphs to geospatial graphs. Some of the advantages of Apache Superset include:

  • Powerful and easy to use.
  • Can be integrated with various modern databases.
  • Latest architecture.
  • Provides complete data visualization and business dashboard.

Quadrant Types

The Gartner Magic Quadrant assesses vendors through several division levels (ratings). So far, they have issued four levels to classify the status of vendors.

First is the Niche Player quadrant. This quadrant is the lowest level in the Gartner Magic Quadrant analysis results. The vendors in this quadrant are those who generally only provide services for certain segments on a limited basis.

Apart from being “inhabited” by these types of vendors, this quadrant is also usually occupied by vendors who are still in the stage of customizing their products for the benefit of the market.


Furthermore, the level above Niche Player is Visionaries. This vendor is more sophisticated and larger than those in the previous quadrant. Vendors in the Visionaries quadrant have been able to provide product innovation for use by world-class companies.

Usually, these vendors are still owned by individual companies. But in general, these vendors are still not qualified to capture market share in a sustainable manner. Then there is the Challengers quadrant. As the name suggests, the vendors here are ready to challenge the vendors in the top-rated quadrant.

The vendors here can not only show their quality in the market but can also be a threat to the vendors who are in the quadrant with the best level. Vendors in the Challengers quadrant have products whose quality is unquestionable and are in a “safe” condition to continue to grow their companies in a sustainable manner because they have qualified resources.

Finally, there is the Leaders quadrant. This is the highest level issued by Gartner. The vendors here know exactly what the market needs so they are able to provide the latest innovations. They are vendors who will try to provide the best for consumers by providing reliable infrastructure.

Compared to the vendors in the Challengers quadrant, the vendors here have a much larger and more influential company scale. Gartner assesses vendors based on two criteria, namely completeness of vision and ability to execute. These two things are the basis of assessment to place a vendor in the quadrant according to their status.

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Thus the review that have prepared regarding the Gartner Magic Quadrant for Business Intelligence and Analytics. That is all and thank you!!